In The Community


Our SponsorshipsCanadian Direct Insurance is proud to sponsor organizations and events in the communities we do business in. We have sponsored events such as the 2007 MasterCard Memorial Cup, which saw your Vancouver Giants take home their first cup in franchise history. In addition to sponsoring the Vancouver Giants, we also support other amateur sport clubs including BC Rugby, and Curl BC.

Keep Vancouver Spectacular

Canadian Direct Insurance employees participated in Keep Vancouver Spectacular for their fourth year on May 31, 2012. Our team of employees spent the day removing garbage off the streets of downtown Vancouver. This event is a great way for our employees to give back to our community while building pride for the city we live and work in.

2011 Grey Cup Festival

Canadian Direct Insurance is a proud partner of the 2011 Grey Cup Festival in Vancouver, British Columbia. The 2011 Grey Cup Festival will run from November 24th to November 27th and will include street festivals, a parade, live concerts and much, much more. Stay tuned for more details!

Safer Paking Initiative

The Safer Parking Initiative (SPI), launched in August 2007, is a partnership between the Vancouver Police Department, Canadian Direct Insurance and a coalition of organizations that include parking lot owners and operators, businesses and community groups. SPI’s mandate is to improve the safety and security of Vancouver parking facilities to help reduce crime and increase public confidence, making the city an even more desirable destination to work, live and visit.

The Safer Parking Initiative has helped reduce crime by an average of 47% in awarded Vancouver parkades, and many Safer Parking Award facilities report zero crime occurrences on a monthly basis.

The Safer Parking Initiative is currently being piloted in Edmonton. Neighbourhood Empowerment Team (NET), along with Edmonton Police Service (EPS), Vancouver Police Department, and Canadian Direct Insurance have joined forces to bring the program to Edmonton.

BC Men’s Provincial Curling Championship

Canadian Direct Insurance is pleased to support one of Canada’s most popular games by becoming the Title Sponsor of the BC Men’s Curling Championship in Penticton from
February 4 – 10, 2008.

"Canadian Direct Insurance has been a long time supporter of competitive and community sports," says COO Colin Brown. "Curling is one of Canada’s most popular games and has a strong sense of tradition and community. We are pleased to be sponsoring such a commendable sport."

Canadian Direct Insurance is also proud to support the Sandra Schmirler Foundation, created in memory of the great Canadian curler. Proceeds from the foundation go towards special care for premature babies.


BC Rugby

Canadian Direct Insurance is the Premier Partner of the British Columbia Rugby Union. Canadian Direct’s support helps to promote the league and increase the profile of rugby in BC. Canadian Direct is the title sponsor of the Canadian Direct Insurance BCRU Premier League, the Canadian Direct Insurance BCRU Premier League Coach of the Year award, and the Canadian Direct Insurance Senior Men’s Provincial Player of the year award.


British Columbia Sports Hall of Fame and Museum

The British Columbia Sports Hall of Fame and Museum is a not-for-profit organization dedicated to inspiring excellence through the stories of British Columbia's sport heroes. The BCSHF entertains and tells the stories of teams, individual athletes, and people who have contributed to the development of sport in BC. Canadian Direct Insurance proudly sponsors the British Columbia Sports Hall of Fame and Museum.


CanWest CanSpell

Championship spelling has become an international phenomenon, embedded in popular culture thanks to major motion pictures and prolific media coverage. Canadian Direct Insurance proudly supports the fostering of academic success.


Edmonton Eskimos

The Edmonton Eskimos are one of the most storied franchises in CFL History. Since the Edmonton Eskimos were founded in 1949they have won 13 Grey Cups, the most in the modern era. Canadian Direct Insurance is proud to be a sponsor of the Edmonton Eskimos for the 2009 season.


Greek Day

Greek Day is a family oriented street festival incorporating Greek food, entertainment and culture. Greek Day expresses the Greek community’s appreciation of multiculturalism and dedication to eliminate discrimination and racism. Greek Day 2007 highlights included a theater production, a film festival, a lecture series, and a musical gala with a live bouzouki band. Canadian Direct Insurance proudly sponsors this community-building event.


The Memorial Cup

The Memorial Cup is the championship trophy of the Canadian Hockey League (CHL). The champions from Canada’s junior hockey leagues compete in the MasterCard Memorial Cup Tournament for the top prize in Junior Men's ice hockey. Canadian Direct Insurance was a major sponsor of the 2007 MasterCard Memorial Cup Tournament.


Totems to Turquoise

Vancouver was the only Canadian stop for this exhibit showcasing Native North American Jewelry of the Northwest and Southwest. This is a celebration of the roots, beauty and power of Native American Jewelry. The exhibition contains 500 dazzling pieces of jewelry, spanning over 600 years of artistry. Canadian Direct Insurance is a proud donor of this rare cultural event.


Vancouver Giants

The Vancouver Giants have provided athletic performance and family entertainment in the Lower Mainland since 2001. In 2006 the Giants won the Western Hockey League championship. In 2007 the Giants triumphed over the best teams in the Canadian Hockey League to win the Memorial Cup. Canadian Direct Insurance is proud to be a sponsor of the 2007 CHL champions.


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